Hay&Co Services and Pricing Guide

A clear, well-crafted brand not only helps you sell, it actually makes you feel better about what you do. My job is to help you succeed by giving you the tools you need to effectively communicate your brand story to your audience. Let’s get to work telling that story today!

 

Brand Identity

Your brand is your company’s first impression: the defining, look-and-feel foundation for how you promote your business with confidence. Creation of a brand identity includes not only a logo but a selection of all the elements that make your brand rise above the clutter, including but not limited to color, fonts, icons, and imagery. Ready to look your best?

This package is for you if…

  • You have the vision, you just need help translating how you want your brand to look and feel

  • Your current branding lacks consistency, or no longer aligns to your values

  • You want to attract your target audience

 

Pricing & Details

Includes:

  • Brand discovery & strategy session

  • In-depth research & analysis

  • Brand creative direction and moodboard

  • 2 - 3 Original logo concepts

  • Brand style guidelines

  • Font and colors

  • 2 rounds of revisions (as needed)

Available add ons:

  • Secondary logos or marks

  • Stationary system: Letterhead, business cards, presentation template

  • Custom icons

  • Social media templates

  • & more, just ask!

Timeline:
4+ weeks

Investment:
Starting at $3,500

(payment plans available)

 

Social Media Strategy

Many relationships between a company and its customers begin on social media, so it’s critically important to make this first encounter as good as it can be. Hay&Co emphasizes a customer-first approach to social that will clearly showcase yourself or your company and bring your brand’s personality to life. (We currently focus on Instagram social strategies.) Let's make your brand shine!

This package is for you if…

  • You want your prospective clients to have a better sense of your offering

  • You know the importance of a social presence but need some guardrails and direction to make it happen!

 

Pricing & Details

Includes:

  • Strategy call to go over vision, goals, and overarching approach

  • Collaborative discussion around what kind of content you want to share and create

  • Social Strategy outline detailing target audience, voice & tone, look & feel, hashtags

  • Profile image recommendation and a starter pack of 12 posts

  • Creation of up to 6 templates for common post types (in Canva or Adobe)

Timeline:
4+ weeks

Investment:
Starting at $1,500

(payment plans available)

Ready to take the leap?

Bundle branding and A social Strategy together to receive $500 off your total package.